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The answer is simple. The accounts tell us that marketing is an expense and it is thus accounted for in the financial statements of the company, but an entrepreneur's vision tells us that the marketing and sales is an investment, because for every dollar that goes should return many more.The fact is that this is true only for certain companies, and the reason is that the latter do two basic things: test and measure all your marketing campaigns. Corey Ribotsky The marketing has two poles. The first is the cost of acquisition, ie how much it costs us to acquire a new customer, or how much we paid the market for him. For example, if a campaign is costing us 300, and gives us 10 clients, the acquisition cost per customer is 30. The key to the cost of acquisition is how to reduce it. The second pole is the value over time, ie how much money will I leave a client over a period of time.For example, if my client buys me 550 per year for 6 years will have invested 3,300 in my business, and the key value over time is how to increase that figure. In any case, we must understand that the marketing process begins long before the first buy and continues long after the last sale. Now, realize a marketing campaign is easy.Just set and ask the following: Who is my target market and what is my ideal customer Where shall I find my ideal client and target market, with the highest concentration possible What will be my offer, and what my customers want to buy and finally, how I will communicate the offer Given this clear, we go to the following analysis: